Where do our fish come from?

Where do our fish come from?

Wild Caught Fish & Seafood

Through our brands, we became a founding member of the Marine Stewardship Council (MSC) in 1997. Today, we’re proud that more than 90% of the wild captured fish we use is MSC certified, which makes us the largest branded user of the MSC Ecolabel, globally. Our goal is to help people make healthy, nutritious, sustainable food choices by increasing availability of sustainably sourced fish across Europe. Discover more about wild caught fish and seafood here.

Our Target
100% fish and seafood from sustainable fishing or responsible farming by the end of 2021