Sustainable paths of working

We’re on a mission together with our suppliers, partners, factories, and operations to find better ways of working that are kinder to our planet and natural environment.

We believe this is key to creating a more sustainable future.

Sourcing our food responsibly

Our fish and seafood products are an iconic part of our brand, which is why we want to lead by example and source fish responsibly. All of our wild-caught fish can be directly traced back to when and where it was captured. We never accept any fish that is illegal, unreported, unregulated, or from overfished stocks.

We use the UN Food Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries as a guide on how to source our fish responsibly. We collaborate with different fishery management organisations and policymakers to adopt this policy, as well as encouraging them to participate in certification schemes.

We meet all national and EU regulatory standards for raising and processing of meat products.

External Certifications

We believe external third-party certifications play a role in driving progress and helping consumers to make sustainable choices. We see the value and credibility of independent certification schemes.

That is why we work with a selection of organisations and certifications such as:

  • Marine Stewardship Council – setting the standard for sustainable fishing
  • Aquaculture Stewardship Council – setting strict requirements for responsible aquaculture encouraging seafood producers to minimise the key environmental and social impacts of aquaculture 
  • Roundtable on Sustainable Palm Oil – promoting the growth and use of sustainable oil palm products through credible global standards and engagement of stakeholders

Keep an eye out for the above certifications in stores as they can help you to make more sustainable choices.